Main-image rules that pass review on Amazon, Walmart, Etsy and eBay.
The main image is the photo buyers see in search results. Each marketplace has its own rules for it. If your main image breaks them, the listing can be hidden or rejected. Your other photos (angles, close-ups, the product in use, size charts) have more freedom, but they must still show the real product.
| Amazon (US, UK, UAE, Germany) | Walmart (US) | Etsy | eBay | |
|---|---|---|---|---|
| Background | Pure white (RGB 255, 255, 255) | Plain white (RGB 255, 255, 255) | No fixed rule; a clean, uncluttered background works best | No fixed rule |
| Size | At least 1,000 pixels on the longest side, so buyers can zoom; 2,000 pixels or more recommended | 2,200 x 2,200 pixels recommended; at least 1,500 x 1,500 for zoom | At least 2,000 pixels wide and high recommended; first photo at least 635 pixels | At least 500 pixels on the longest side |
| Shape | Any; the product should fill about 85% of the frame | Square (1:1), cropped close to the product | First photo landscape or square, because it is cropped into a thumbnail | Any |
| Not allowed | Text, logos, watermarks, small inset pictures, drawings, placeholder images | Watermarks, your name or logo, accessories that are not included, promotional claims | Moving GIFs, transparent PNGs | Borders, added text or artwork, watermarks, stock photos for used items |
| File types | JPEG, PNG, TIFF, GIF (not moving) | JPEG, PNG, BMP; 5 MB or less | JPG, GIF, PNG, SVG, HEIC; under 1 MB uploads most reliably | Common image formats |
| Source | Secondary¹ | Walmart² | Etsy³ | eBay⁴ |