How Amazon Global Selling Fees Work for Indian Sellers
Amazon Global Selling fees for Indian sellers explained: selling plans, referral fees, FBA, and SEND with official pricing links. Checked: 2026-09-24.
Checked: 2026-09-24
Amazon Seller Help and live fee schedules override any blog summary. Fees change. Re-check plan and referral tables on the day you price a SKU.
Amazon Global Selling fees for Indian sellers are not one number. You pay different charges depending on the destination Amazon store, your selling plan, product category, fulfilment method, and optional services (ads, storage beyond limits, and so on). This article explains the fee types and where to read official rates. The interactive calculator lives on the tool page at /tools/fee-calculator, not on this post.
Fee types you will see
| Fee type | What it is | Where to verify |
|---|---|---|
| Selling plan fee | Monthly Professional plan (or per-item Individual plan on stores that offer it) | Destination store pricing page |
| Referral fee | Percentage of the total sales price (category-based; often with a minimum) | Destination referral fee schedule |
| Fulfilment fees | FBA pick/pack/ship and related charges if you use FBA | FBA rate card for that store |
| Storage fees | Monthly / long-term storage for FBA inventory | FBA storage help pages |
| Inbound / SEND | Cost to move inventory from India to Amazon FCs when using SEND or other inbound | Amazon Global Selling SEND materials |
| Advertising | Sponsored ads and related | Amazon Ads |
| Other | Returns processing, removal orders, optional programmes | Seller Central help for that store |
Amazon's India Global Selling hub: sell.amazon.in/grow-your-business/amazon-global-selling.
US store example: plan and referral structure
For the US store, Amazon's public pricing page (sell.amazon.com/pricing) describes, among other things:
- Individual: $0.99 per item sold (plan fee style charge), with fewer bulk tools.
- Professional: $39.99 per month, with access to bulk tools, advertising eligibility, and related features listed on that page.
- Referral fees: Category- and price-band-specific on Amazon's live US table. Many consumer categories often fall roughly in the 8% to 17% band on that public schedule; some categories are materially higher or lower. Always open the live schedule for your category. Do not invent a SKU percentage from memory.
If you sell into UK, EU, UAE, Australia, or other stores, use that store's fee schedule. Do not reuse US percentages.
FBA vs MFN: what changes in the fee stack
- MFN: You pay selling plan + referral (+ ads if any). You pay your own carrier. Amazon does not charge FBA fulfilment for those units.
- FBA: You still pay referral (and plan). You also pay FBA fulfilment and storage per the destination rate card. Inventory sits in Amazon FCs.
- SEND (inbound to FBA): Amazon documents SEND as a way to ship from India to global FCs with partnered carriers handling shipping and customs. Inbound cost is separate from per-order FBA fulfilment. Check current SEND quotes in Seller Central / Global Selling tools.
New seller incentives (read the fine print)
Amazon's India Global Selling pages advertise new-seller incentive packages (credits and promotional offers, with stated caps and eligible marketplaces). Those offers change and have terms. They are not a permanent reduction in referral fee schedules. Read the live offer module and T&Cs on Amazon's site before you bake incentives into annual plans.
How to estimate net proceeds (method, not a fake number)
- Pick destination store and category.
- Read Professional (or Individual) plan fee.
- Read referral % / minimum for that category from the live table.
- Add FBA fulfilment + storage or your MFN freight.
- Add expected ads cost per unit (if you advertise).
- Convert payout currency to INR at a realistic FX rate.
- Subtract India-side export costs (packing, inland, compliance) separately.
Work the arithmetic in a spreadsheet or the ExportDuniya fee calculator. Re-check Amazon's tables on the day you price a new SKU.
What this page will not do
- Invent a single "Amazon takes X%" figure for all Global Selling.
- Replace Seller Central's live fee preview or revenue calculator.
Next step
Model your SKU on the fee calculator, then confirm against the official Amazon fee page for your destination store.